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    Hi, Szia, Ahoj


HI, MY NAME IS VALERIAN. IT IS NICE TO MEET YOU.

I live in Northern California with my wife and two amazing kids. I am originally from Central Europe–a small country called Slovakia–but ethnically I am a Hungarian and Czech mix. Confusing? No worries; I will not test you on this.

All you need to know is that I am here to help you to unlock the potential of your coffee business.

What makes me think I can do it? Because that is what I do for my own living and together with my podcast guests we are willing to share!

My goal is to help you avoid these mistakes, show you what is working and learn myself in the process.

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    Laying in Coffee

I AM IN LOVE WITH COFFEE

Originally I studied political science and worked in Kosovo and Bosnia as a human rights monitor. When I returned home to Slovakia I fell in love with coffee and I started my coffee roasting company, Green Plantation, but business was tough and I had also a day job.

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    We love to explore

IN 2010 WE MOVED TO CALIFORNIA

In 2010 my wife, our small kids and I relocated to the San Francisco Bay Area. What a great time to do that! The US was in a deep recession and hiring a person without a job history in U.S. was not happening. So I had to go my own way. I started to do videography, started a food blog, gardening blog, coffee blog. I had no coding skills but I loved to play around with WordPress.  I was very lucky too meet Willem Boot (Brad Pitt of the coffee industry) and together we built the first online education platform for coffee roasters and coffee entrepreneurs – Boot Camp Coffee.

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    We started with one small Roaster. Today we use five.

MY COFFEE BUSINESSES

In 2011 I relaunched my European coffee roasting company Green Plantation using everything I learned while building Boot Camp Coffee.  We built Green Plantation with $10,000 in our pockets (bank account 🙂 ) and we spent it all on a new coffee roaster, rent, the first pallet of green coffee and few tin-tie bags; but with the new Boot Coffee know how, determination to quality and very open business policies we started to win hearts and minds of the Slovak coffee drinkers.

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    Cupping with Willem Boot is FUN!

OPENING MINDS ABOUT COFFEE

When I started in 2002; the coffee industry was closed minded, sharing experience was not desirable. Thanks to the new wave of coffee professionals who are determined to share their passion for coffee this trend is changing. I was lucky and blessed to learn from the best coffee professionals out there and it is my duty to pay it forward. Working with coffee as an entrepreneur, trainer, writer, entertainer is the way how I would like to share my passion and knowledge with you. Feel free to pay it forward.

Let’s Connect

Nowadays, I work on these projects: