Coffee Startup Consultancy & Coaching

coaching

Turn Your Coffee Idea into a Business You Actually Want to Run

You know what you want to build. A roastery, a brand, a better coffee business. You just need clarity, direction, and someone who has already been through the messy parts.

This is hands-on coffee consulting and coaching. We take your ideas, challenges, and goals and turn them into practical steps you can actually execute. No generic advice. No theory for theory’s sake.

I work as a coffee consultant and coach for coffee entrepreneurs, specialty coffee roasteries, and growing coffee brands. My work often starts with coffee itself. Sourcing, roast profile design, and product development. From there, I support coffee businesses with strategy, marketing, and ecommerce decisions. I also work with coffee shops, cafés, restaurants, and bakeries that want to improve their coffee offering or build their own coffee brand.

Ready to get unstuck? Let’s build something you are proud of.

Easy Steps To Get Your Solution

Taking the first step toward transforming your coffee business has never been easier—or more exciting! Here’s how we’ll get started:

Reach Out

Tell me where you are right now and what you are trying to build. A short message is enough. I read everything myself and reply personally.

Get Clear Before We Meet

Answer a few focused questions so I understand your business, your goals, and what is holding you back. This helps us skip small talk and dive straight into what matters.

Build, Decide, Move Forward

We work through your challenges together and turn ideas into actions. You will leave with clarity, concrete next steps, and the confidence to move forward fast.

Coffee People I’ve Been Building Things With

From early ideas to finished products, I work with coffee people in many different ways. Often it starts with coffee itself. Sourcing green coffee, designing roast profiles, and shaping products from the inside out. From there, the work may grow into business, marketing, and ecommerce strategy. The coffee businesses below are part of that journey, and yours could be next.

a cartoon of a woman holding a clipboard and a cup of coffee

This is your spot!

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consulting

A Few Focused Hours Can Change Everything

Sometimes you do not need more information. You need clarity, perspective, and someone asking the right questions. In just a few sessions, we can untangle confusion, spot blind spots, and create a clear path forward for your coffee business.

This is not about motivation. It is about making better decisions and acting on them.

FAQ

Good Questions You Might Be Asking

a man wearing a hat and glasses using a coffee roasting machine

Coaching is an ongoing, structured program where we work together regularly to build your coffee roasting business, focusing on strategy, skills, and accountability. Consulting is a one-time or irregular service to address specific challenges or questions, such as solving operational issues, selecting equipment, or scaling production.

  • Consulting: $250/hour. This is ideal for specific challenges or advice on-demand.
  • Coaching: Monthly fees vary based on the level of commitment and program scope. Reach out for a personalized quote tailored to your business needs.
  • The coaching program provides regular, personalized guidance, goal-setting, and accountability. It includes:

  • calls to review progress and set actionable goals

  • WhatsApp contact for emergencies

  • Tailored action plans to grow your coffee roasting business

  • Accountability checks to ensure you stay focused and meet your business objectives.

  • Other

Consulting is perfect for anyone who wants to start or grow a coffee roasting business, whether you’re starting with no experience or refining an existing operation. Together, we’ll:

  • Start from zero knowledge and build a coffee brand step by step.
  • Help you choose the right roasting equipment and teach you how to use it confidently.
  • Identify your ideal customer—the people who will love and buy your coffee—and craft your brand to connect with them.
  • Discover the best places to sell your coffee, whether that’s at farmers’ markets, local stores, or online.
  • Teach you the essentials of e-commerce, like setting up a simple online store, showcasing your coffee, and creating a great customer experience.
  • Guide you through green coffee sourcing so you always have the right beans for your brand.
  • Troubleshoot any challenges and teach you how to grow step by step without feeling overwhelmed.

Whether you’re dreaming of launching your first coffee roasting business or expanding your current setup, this consulting service will give you the tools and confidence to create and sell coffee that your customers will love.

Coaching provides long-term support to help you build a successful coffee roasting business step by step. With coaching, you’ll:

  • Develop a sustainable business plan tailored to your goals and resources.
  • Improve roasting techniques, quality control, and operational efficiency.
  • Identify your ideal customer and refine your brand to connect with them.
  • Get regular feedback on your progress and strategies, helping you stay on track.
  • Build accountability into your business journey to ensure you consistently take action.
  • Learn to adapt and pivot when needed, so you can overcome challenges and seize new opportunities.
  • Create effective marketing strategies, including how to launch and grow an online store.
  • Scale your operations to meet growing demand without compromising quality.

Coaching isn’t just about guidance—it’s about working with a partner who helps you stay focused, adjust your approach when necessary, and achieve your vision for your coffee roasting business.

Yes, consulting sessions are available on a one-time basis for $250/hour. This is perfect for specific questions or challenges, such as equipment selection, troubleshooting, or scaling production.

Coaching, on the other hand, is an ongoing partnership. It includes regular sessions, accountability to keep you on track, and personalized guidance to help you build your coffee roasting business step by step. Together, we’ll work on developing your brand, refining your skills, and creating a business you’re proud of. Coaching is ideal if you want long-term support to grow your business strategically

  • For consulting: We’ll schedule a call to address your specific questions or challenges, with actionable solutions provided during or shortly after the session.
  • For coaching: You’ll receive an onboarding packet, and we’ll schedule recurring sessions to set goals, track progress, and strategize for growth.
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To get started, fill out the contact form on this page. For consulting, have your key questions or challenges ready. For coaching, be prepared to discuss your business goals, current challenges, and long-term vision.

contact me

Let’s Build Something You Actually Want to Run

If you are serious about building a coffee business and want honest guidance, this is a good place to start. Tell me a bit about your idea, your situation, or your biggest question, and we will take it from there.

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