Valerian Hrala serving coffee in chemex
welcome

Turn Your Coffee Passion into a Thriving Coffee Roasting Business

I have spent years in coffee doing the fun stuff, the hard stuff, and the “why did I think this was a good idea” stuff. This is a place to get inspired, roll up your sleeves, and start building. Through hands on education, one-on-one coaching, and plenty of free content on the blog and podcast, I help you turn ideas into clear next steps, make confident decisions, and move your coffee roasting business forward starting now.

new - online courses

Professional Coffee Academy

Professional Coffee Academy is a place for curious coffee professionals and passionate beginners who want to truly understand coffee. The core curriculum is based on the framework of the Specialty Coffee Association, while also expanding beyond it with the latest industry knowledge, research, and practical insights used in modern coffee businesses.

Courses cover a wide range of topics including roasting, sensory skills, brewing, barista skills, introduction to coffee, and other areas that help build a complete understanding of coffee. Lessons, exercises, and quizzes are designed to turn theory into practical knowledge you can actually use.

The academy also works very well as preparation for SCA certification exams. Students who wish to pursue certification can later register for the official SCA exams.

Right now Professional Coffee Academy is offered at a heavily discounted price while new courses are being developed and added. Joining now gives you early access to the growing platform and the opportunity to learn coffee in a structured, professional way while the academy continues to expand. ☕

Blog

Latest Brain Burps

Random thoughts from the roastery and beyond: coffee roasting, sensory work, business strategy, and the occasional nerdy experiment. I share what I’m learning, the mistakes I’m making, and the small wins that actually move the needle. If you’re figuring this stuff out too, you’re in the right place.
Podcast

Coffee is ME Podcast

A podcast for people who want to build a real coffee business, not just talk about one.
We share what worked, what didn’t, and the mistakes that cost us time and money, so you don’t have to repeat them.

umeko motoyoshi at boot coffee recording podcast
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