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Valerian Hrala serving coffee in chemex
welcome

Turn Your Coffee Passion into a Thriving Coffee Roasting Business

I have spent years in coffee doing the fun stuff, the hard stuff, and the “why did I think this was a good idea” stuff. This is a place to get inspired, roll up your sleeves, and start building. Through hands on education, one-on-one coaching, and plenty of free content on the blog and podcast, I help you turn ideas into clear next steps, make confident decisions, and move your coffee roasting business forward starting now.

Education
coaching
consulting
Blog

Latest Brain Burps

Random thoughts from the roastery and beyond: coffee roasting, sensory work, business strategy, and the occasional nerdy experiment. I share what I’m learning, the mistakes I’m making, and the small wins that actually move the needle. If you’re figuring this stuff out too, you’re in the right place.
Podcast

Coffee is ME Podcast

A podcast for people who want to build a real coffee business, not just talk about one.
We share what worked, what didn’t, and the mistakes that cost us time and money, so you don’t have to repeat them.

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umeko motoyoshi at boot coffee recording podcast
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