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#32 MistoBox – The Coffee Subscription Business which Survived Shark Tank

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PHOTO BY: americanomondays.com (Thanks!)

Seth Mills the coffee expert at MistoBox will talk about a very interesting business model – coffee subscription.

Mistobox is one of the first coffee subscription services in USA and except the very interesting business model I was intrigued that they were launched using Kickstarter and they also were pitching in Shark Tank.

As you will hear in the interview Mistobox did exceptionally well on this show. They got funded by Mark Cuban and they refused the offer by Kevin O’Leary aka Mr. Wonderful.

We are going to talk also about the company culture at Mistobox which I fall in love with.

Did you know they do not have a central office? Actually they are scattered all over the USA and sometimes all over the world. How does this work?

Well, you will have to listen to this episode of course!

LINKS MENTIONED IN THE SHOW:
Why MistoBox is a Remote (&happy) Company
Unleashed Coffee – my new venture in USA
#Slack – tool MistoBox is using to manage their work

VIDEO UPDATE FROM SHARK TANK:

Find MistoBox on:

MistoBox Website
Facebook
Twitter
Instagram

#31 Revolutionizing the Vietnamese Coffee

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In this episode I interviewed Dietmar Vogelmann from Farmers Blend Coffee. He is a German coffee lover living in Vietnam who decided to change the reputation of Vietnamese coffee.

Yes snooty specialty coffee lovers this episode is about robusta! 🙂

Whether you like it or not you have to realize the robusta still rules our coffee industry and is preferred in many cultures.

I love Dietmar’s story and coffee mission. Especially that he decided to do something different rather than cloning another specialty roaster.

FIND FARMERS BLEND ON:

Farmers Blend Coffee

Facebook
Twitter
Instagram

#30 How to do a Successful Kickstarter Campaign

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Daniel Vitiello is behind Handground the revolutionary hand coffee grinder. The guys got funded via Kickstarter. Their initial goal was $35 000 but at the end they they raised over $300 000.

How did they do it? I asked myself in this “golden” episode.

The mentioned resources:
How to Gather 100,000 Emails in One Week (Includes Successful Templates, Code, Everything You Need) – the Harry’s campaign
Stonmaier Games Kickstarter How To
FoxTrot Games Blog
Games Without Strings

Awesome, data driven articles from Handground to us coffee biz owners:
Is Your Customer Loyalty Program Actually Creating Loyalty?
27 Tips For Coffee Roasters To Earn More Business From Coffee Shops
6 Coffee Shop Marketing Strategies That Cost Less Than $100 A Month

FIND HANDGROUND ON:

Coffee Grinder
Kickstarter Campaign
Facebook
Twitter
Instagram

#29 Coffee with Gail – Seattle Coffee Gear

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Did you ever wonder what is the most popular brewing method in USA? How do Americans drink coffee and do they prefer light roast or dark roast?

Gail, start of YouTube videos from Seattle Coffee Gear will give us and idea how do their customers approach coffee.

Do you plan to do YouTube videos? Gale will tell you what it takes to be a YouTube coffee star.

FIND SEATTLE COFFEE GEAR ON:

Website
Facebook
Twitter
Instagram
Pinterest

#28 The Big Island Roasters part 2

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Kelly and Brandon are lucky to grow, process, roast and serve their coffee.

They are in full control over the quality from the seed to cup.

In this two episodes they will tell their fascinating story starting a coffee farm and a coffee roasting company in Hawaii.

As always I use special interrogation techniques to extract plenty of wisdom about their branding, website, Instagram, social media also how to roast properly Hawaiian coffee and finally how to purchase a coffee roasting company.

FIND BIG ISLAND ROASTERS:

Big Island Coffee Roasters Website
Big Island Coffee Roasters on Facebook
Big Island Coffee Roasters on Twitter
Big Island Coffee Roasters on Instagram
Big Island Coffee Roasters on Pinterest

THE MENTIONED VIDEO WITH GREG STILL PILIANI KOPE FARM:

#27 The Big Island Coffee Roasters part 1

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Kelly and Brandon are lucky to grow, process, roast and serve their coffee.

They are in full control over the quality from the seed to cup.

In this two episodes they will tell their fascinating story starting a coffee farm and a coffee roasting company in Hawaii.

As always I use special interrogation techniques to extract plenty of wisdom about their branding, website, Instagram, social media also how to roast properly Hawaiian coffee and finally how to purchase a coffee roasting company.

FIND BIG ISLAND ROASTERS:

Big Island Coffee Roasters Website
Big Island Coffee Roasters on Facebook
Big Island Coffee Roasters on Twitter
Big Island Coffee Roasters on Instagram
Big Island Coffee Roasters on Pinterest

THE MENTIONED VIDEO WITH GREG STILL PILIANI KOPE FARM:

#26 Listener Q and A with Stephen Leighton

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Stephen Leighton from Has Bean — answers your questions about coffee roasting, espresso, barista skills and much more. YOU can ask our future guests via our Facebook group coffeeis.me.

FIND HAS BEAN:

Has Bean Website
Has Bean on Facebook
Has Bean on Twitter
Has Bean on Instagram

In my Mug Youtube

STEPHEN’S PODCASTS AND PROJECTS:

Tamper Tantrum
Steve and Rolands Beer Podcast SARBP
DROP Coffee

#25 Videos and Coffee Business with Stephen Leighton

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In this episode we are continuing having fun with Stephen Leighton from Has Bean — one of the pioneers of specialty coffee in Europe and also one of the pioneers of coffee videos on YouTube.

How does it feel to make your first videos? How does it help your brand and whether it helps all the time.

Also in this episode I will ask Stephen how would he start a coffee company if he would not have Has Bean. Interestingly his answer is not what we are accustomed to.

STEVE’S VIDEO THEN:

STEVE’S VIDEO NOW:

VALERIANS’S VIDEO THEN (pijama version):

VALERIANS’S VIDEO NOW (ok – 1y ago 🙂 ):

FIND HAS BEAN:

Has Bean Website
Has Bean on Facebook
Has Bean on Twitter
Has Bean on Instagram

In my Mug Youtube

STEPHEN’S PODCASTS AND PROJECTS:

Tamper Tantrum
Steve and Rolands Beer Podcast SARBP
DROP Coffee

#24 Stephen Leighton – Has Bean

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Interview with Stephen Leighton from Has Bean Coffee. Stephen started one of the iconic European coffee brands, like many of us he was inspired by Sweet Marias and he has amazing story to tell.

If you are a lean startup kind of guy and you are looking for the right inspiration this story is for you.

In the podcast intro I mentioned a link to Joshua Hayman’s open source roaster here it is: LINK 🙂

FIND HAS BEAN:

Has Bean Website
Has Bean on Facebook
Has Bean on Twitter
Has Bean on Instagram

In my Mug Youtube

STEPHEN’S PODCASTS AND PROJECTS:

Tamper Tantrum
Steve and Rolands Beer Podcast SARBP
DROP Coffee

Others Are Listening to:

#26 Listener Q and A with Stephen Leighton

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Stephen Leighton from Has Bean -- answers your questions about coffee roasting, espresso, barista skills and much more. YOU can ask our future guests...

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