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#40 Starting a Coffee Brand – Episode #1

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This is a promised episode where we try to inspire through our experience of building a coffee brand.

After I introduce William – the coffee farmer and the CEO of Unleashed Coffee we will give you few tips how to select the perfect business partner for your project.

We also did a small exercise and asked each other our strong points and our weaknesses. This part was unrehearsed and we had a blast to evaluate each other.

Selecting the name for our company was pretty challenging and long process. Did we over think it? We will share how and what did we find important when selecting the name and how did we test it among potential customers.

Are focus groups the right way to test your potential name? If so how can you get most of them?

All this and much more in this episode.

Here is the list of the names we brainstormed but did not use. They might inspire you:
zippy coffee, doozy coffee, karat coffee, factual coffee, baronial coffee, comely coffee, beancause coffee, radiant coffee, yipee coffee, upskill coffee, utter coffee, spunky coffee, nirvana coffee, elation coffee, elate coffee, clan coffee, coalition coffee, beannuts coffee, beanuts coffee, aromance coffee, frolic coffee, ribbon coffee, brazicali coffee, better beans coffee, hint coffee, fruition coffee, chocolove coffee, deem coffee, tidal coffee, glean coffee, prime pick coffee, stallion coffee, tidbit coffee, delicacy coffee, homes coffee, agri coffee, seismic coffee, epicenter coffee, quake coffee, span coffee, elation coffee, svelte coffee, doddle coffee, gowpen coffee, izzat coffee, Bumpkin coffee, Chitchat coffee, Bridgebean, Carve Coffee, Hand grown, we grew coffee, minas best coffee, minas harvest, brazil harvest, brazil crop

Do you have questions? Join our Facebook group and ask us!

Find Unleashed Coffee:

Unleashed Coffee on Facebook
Unleashed Coffee – Farm to Cup Coffee
Unleashed Coffee on Instagram

How is Unleashed Coffee made?

#39 Cold Brew and Butter in Your Coffee

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Denet Lewis from Beans N Barbells will reveal how to start a coffee business under $10000 and how did they find their crowd in the crossfit niche.

In this episode we will also talk about different ways to make cold brew and also how to bottle cold brew.

With Denet we will discuss their buttered coffee derivative which is based on the Bulletproof coffee.

Find Beans N Barbells:

Facebook
Thank You my Deer Website
Instagram

Denet’s Cold Brew Tips.

Support Civil Liberties and Human Rights in 2017 and Beyond

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Hey coffee guys, here is a little story you might be interested in.

I am a kid who grew up in a totalitarian regime. I still remember how my dad was taken in for questioning because he said a joke about the Soviet Union and his colleague reported him to the secret service.

I was only 15 when in 1989 I run into streets protesting against a communistic rule in Czechoslovakia hoping for freedom and a society where I can tell a joke and would not be persecuted for that.

I remember the beginning of 90s were an amazing time for Czechoslovakia. We had a president who was an intellectual, a poet, a humanist and played saxophone in a pub with Bill Clinton. His name was Vaclav Havel. Man, we were very poor but, the love was really in the air. So much hope, but also confusion.
In 1992 a very charismatic and leader Vladimir Meciar appears on the scene, ready to “help” with the confusion. He won the elections in Slovakia by pointing fingers at our brothers for over 70 years — Czechs and minorities like Hungarians and Roma (Gypsies). They were to blame to for all the economic trouble Slovakia had to go through. He had a solution of course, which he never revealed. Everybody who opposed him was “traitor of Slovakia”. This resulted by splitting Czechoslovakia into 2 separate states. Czech Republik and Slovakia. In 1993 we built our wall. Does it remind you of someone?

Once we “got rid of” Czechs; Hungarians, evil journalist, the west was the next. Everybody was against us and Vladimir was there to “protect us”. If you ever followed the economic development of Czech Republic and Slovakia after 1993 you might know that Czech R. went through an economic and social miracle while Slovakia was pretty much f. for a long time. At least until we got rid of Vladimir.

Despite all the bad I still think we were the lucky ones because similar stories of bullying populists emerged in Balkans too and we all know how that ended. War — a human misery, lost family and friends and wounds for multiple generations.

The USA was always there to help the process. With political warnings on human rights violations, with foundations supporting the democratic institutions and non-profits fighting for human rights in Slovakia. But most importantly the USA was for us a moral imperative of an old democracy with respect for the civil liberties and human rights.

I am one of the Hungarians from Slovakia who was targeted in the mid 90s in Slovakia, today I am a minority again. I am an immigrant in the USA, the country which inspired me to fight for civil liberties and the human rights 20 years ago. The fight I thought we won… Never in my dreams, I imagined I will relive 90s Slovakia in the 2017s of the USA.

This is a very dangerous game and therefore our family signed up for a recurring donation to the ACLU, but they are not the only ones who can help. Perhaps you feel strongly about other groups, but make sure you stay involved and stand up for civil liberty and human rights violations, stand up to bullying, stand up to hate and discrimination.

Tolerance is not something we are genetically gifted with. I like to think that tolerance and acceptance of the — different is the ultimate evolution of humanity, but we humans have to keep reminding ourselves about this.

Here is an inspiration for organisations who will fight for your rights:

#38 Is Running a Cafe in the Overpriced Paris a Good Idea?

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In this episode I have a very exciting guest all the way from Paris.

Jana Bukovinova opened a cafe/bistro in Paris called Thank You My Deer.

She is the business owner, barista, baker and chef. As I mentioned previously I truly believe that coffee roasters and baristas who know how to cook, bake, how to develop flavors have a serious advantage over the rest of the crowd. Jana is one of few who can do that and it does not stop there.

She does it extremely well creating buzz all over France. I hope you find her story inspiring the same way as I did.

How did she do it? What are her biggest challenges running her coffee business in Paris? You will find out in this podcast.

Enjoy the show!

Find THANK YOU MY DEER:

Facebook
Thank You my Deer Website
Instagram
Twitter

IF YOU WANT TO VOTE FOR COFFEEIS.ME as one of the best PODCASTs on Sprudge you can do so here. Please ad Coffee Is ME to OTHERS.
http://sprudge.com/vote< IMAGE by: Radio Express Slovakia

#37 What Does a Rwandan Barista Dream Of?

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I think I am not wrong when I say that most coffee professionals dream of going to the origin, tasting the coffee cherry and frolicking on the coffee farm like Kaldi’s goats in 15th century in Ethiopia.

But have you ever wondered what do baristas from the origin dream of?

We know that 10-20y ago in many coffee producing countries, drinking coffee was not something what was done. Many of the coffee farmers did not even taste their own coffee.

This is rapidly changing and origin countries opening amazing cafes, where locals, tourists and coffee farmers can be united by the art of the barista.

A good example is Daniel Sibomana from Kigali’s Question Cafe. Dan recently visited the San Francisco Bay Area so I was curious about his cafe in Kigali and how does he perceive the coffee world in the SF bay area.

Enjoy the show!

Find DAN on:

Facebook

Find QUESTION COFFEE CAFE on:

The Question Coffee Website
Question Cafe on Facebook
Instagram
Twitter

THIRD WAVE WICHTELN MENTIONED IN THE PODCAST

SPECIAL GRINDS MENTIONED IN THE PODCAST

#36 Michal Molčan Standart Magazine Episode 2

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FOTO by: European Coffee Trip

Is Intelligentsia Coffee a Sellout? Is Failing Fast a Good Thing?
Second episode with Michal Molcan from the Standart Magazine.

In this episode Michal will describes his ideal cafe, elaborates on the idea behind Peet’s acquisition of Intelligentsia’s coffee and debunks the Silicon Valley spirit on failing.

Find STANDART Magazine on:

Standart Magazine Website
Facebook
Instagram
Twitter

BOOT CAMP CAMPUS JOB MENTIONED IN THE PODCAST:

Contact: marcus@bootcoffee.com
Subject line: LAB ASSISTANT APPLICATION

#35 Standart – The Coffee Magazine

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FOTO by: European Coffee Trip

Standart Magazine is a coffee lovers intellectual feed. Great stories, tips by the crème de la crème of the coffee industry, ultra cool design making this publication unique. All this achieved only in one and half years. Yes Standard magazine are still newbies on the coffee scene. It scares me and scares me what is next!

With my country man Michal Molčan I was discussing success behind their magazine hoping to reveal the secret of the “amazing”. I got inspired plenty and I hope you will get inspired too.

Find STANDART Magazine on:

Standart Magazine Website
Facebook
Instagram
Twitter

BOOT CAMP CAMPUS JOB MENTIONED IN THE PODCAST:

Contact: marcus@bootcoffee.com
Subject line: LAB ASSISTANT APPLICATION

#34 The Future of Coffee Roasting

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Podcast about the future of coffee roasting business. Are co-roasting facilities the future? There are multiple benefits which are very attractive to the new coffee businesses.

– very easy start
– low investment
– low risk
– professional growth within community of like minded professionals
and much more.

With Floy we will also talk about the most important properties of a successful roasting business, about other trends in the coffee industry and also she will tell us about women in the coffee industry.

Find Bay Area Co-Roasters on:

Bay Area Co-Ro Website
Facebook
Instagram

#33 Mistobox Episode 2

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PHOTO BY: Neal Cordwell (@Ryannealcordwell) (Thanks!)

In the second episode of the interview Seth Mills — director of coffe at MistoBox will talk more about the MistoBox business model, and will also reveal how do they select coffees for their portfolio and what kind of coffee rosters they like to cooperate with.

Finally Seth will answer questions you asked Coffee is Me Facebook group.

Find MistoBox on:

MistoBox Website
Facebook
Twitter
Instagram

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Starting a Successful Cafe with Gwilym Davies

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What is the next logical step after a coffee cart? More coffee carts? In this episode, Gwilym Davies will talk about synergy, starting a...

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