How to start a legendary coffee roaster in California with Hiver van Geenhoven – Chromatic, California
How and why did Hiver start Chromatic coffee? His origin story is really inspiring. So many people say “this is what I want to…
Author: Valerian
I'm a coffee educator and entrepreneur with over a decade of experience helping people build successful coffee roasting businesses. As an Authorized SCA Trainer, I love sharing practical insights on sensory science, roasting, and turning passion into a sustainable business. When I'm not teaching or creating, you’ll find me cycling through new adventures, combining coffee, community, and curiosity.
Starting a coffee shop at a college campus with Sebastian Ramirez – Cafetal Coffee, Arizona
Talking with former student of mine Sebastian Ramirez about his tips for new coffee shop entrepreneurs. Cafetal Coffee is a Specialty Coffee shop located near…
Starting a super cool coffee brand in India with Rahul Reddy – Subko Coffee Roasters, Mumbai
Come explore the specialty coffee scene in India with us and Rahul Reddy. Rahul is the founder of Subko Coffee Roasters, a revolutionary coffee concept…
Can You Make Money with a Cold Brew Cart? – with Eddie Alaniz from Coffee Conspiracy
In this episode we talk with Eddie Alaniz about his brand Coffee Conspiracy. Eddie’s brand is a lockdown businesses. While most cafes had to be…
Starting a cafe empire and why should you start to roast your own coffee – with Sandra and Joey from Pink Owl, California
In December, we held the Roasting Lab PRO Course, where future coffee entrepreneurs study efficient ways of roasting, developing products, packaging and branding, understanding sales…
Daniel claims that $2500 is enough to start a coffee roasting business… with Daniel Streetman from Bird and Bear Coffee
In this episode, Daniel Streetman explains how you can start a coffee roasting business with minimal investment. After Daniel was laid off during the pandemic,…
Starting a coffee brand with a 2kg roaster and a school bus: Gleason Jones from Minimalist Coffee, Opelika, Alabama
In this show, I interview Gleason Jones from Opelika, Alabama and founder of Minimalist Coffee. Minimalist Coffee is the brand new venture of this 25-year-old…
Your questions about coffee roasting, blends, best coffee on the planet and Q Grading answered
For this episode we asked you, our listeners, to send us questions – and to plug your business. You sent thought provoking questions which challenged…
We were born in the fire — the story of Café de Leche a café and coffee roaster from L.A. — with Matt & Anya Schodorf
Anya and Matt are prime examples of the American dream: they had a dream and they invested all their time, money, and energy to make…
This is how you build a coffee drive through, with Darren Spicer, Clutch Coffee Bar
In this podcast I interviewed Darren Spicer of Clutch Coffee Bar, a fast-growing coffee drive-through chain. Drive-throughs are a bit foreign to me. I’ve never…